Color can do a lot of things — spruce up a home, make someone feel happy or sad, and even sell more products. And it does all of this through color psychology, the study of hues as a determinant of human behavior. While it sounds like an area of study that should be reserved for psychologists, it’s incredibly important for business owners, marketers, and sales personnel to understand the impact color has on their target audience. Here are 5 important ways that it can affect buyer behavior:

  1. Makes people 55% more likely to notice marketing materials.
    Marketing materials with ample amounts of color capture prospective buyers’ attention more than standard black and white ones. Being the first company to make an impression can do wonders for building connections with your audience.
  2. Helps sell up to 80% more.
    Collateral materials, sales brochures, and other consumer communications can help generate up to 80% more sales with the application of color. Not only does it engage your prospective buyers more, but it also enables them to see your products and properties realistically how they would appear if viewed in person.
  3. Makes an impression that is 39% more memorable.
    Whether it’s direct mail, social media posts, or a video on your home page, the use of color makes your products and company much more memorable. This means more prospective buyers remembering and revisiting your website or company.
  4. Gains readership by 80%.
    Adding color to product brochures or web pages can help critical information get read, helping ensure that customers understand all of your products’ features. And it doesn’t just make people more likely to read your product or property information, but it actually increases readers’ attention span and recall by 82%.
  5. Improves brand recognition by up to 80%.
    Retailers, realtors, and manufacturers can stand out in their industry with the help of color. Not to mention, improving brand recognition often leads to an increase in sales.

When it comes to selling products and properties, color plays an important role in capturing your audience’s attention and building stronger connections with them. If your team is in need of colored renderings to amp up your sales, contact us here. If you’d like a free quote for an upcoming project, you can upload your project files to our Hightail site.  In the meantime, feel free to explore the renderings we’ve created for past projects in our galleries.