Have you ever heard of motion graphics? While it seems like a pretty straightforward term, experts often have difficulty defining it. At Pixel Perfect Studios in Philadelphia, we create motion graphics for our clients all the time; here’s some info about motion graphics and the many ways in which we use them to help our clients market themselves more effectively.
What are Motion Graphics?
At the most basic level, motion graphics are simply pieces of footage or animations that create the illusion of movement through the use of multiple, different frames played in rapid succession. You might think that sounds a lot like animation, but it’s actually a bit different because animation is generally driven by a story or plot of some kind. Motion graphics, on the other hand, aren’t usually driven by the desire to tell a story, but by other needs like marketing and brand awareness.
How Are Motion Graphics Used?
At Pixel Perfect Studios, we create motion graphics which are primarily used for marketing and customer education. One of our most common applications is animated logos. While many companies use static logos for business cards, print media, and more, in the internet age, animated logos really have a chance to shine. For example, an animated logo could be used in the header bar of a website or in the intro title sequence of a video posted online. Some social media sites even allow motion graphics like animated gifs to be used as profile pictures, creating the potential for an animated logo to be the first thing a potential customer sees when they engage with you on social media platforms.
Another example of motion graphics would be “explainer” videos. You’ve probably already seen one or two of these on popular video sharing sites, and they’re becoming more and more useful all the time. In most cases, an explainer video works like an infographic that’s animated. By harnessing the power of motion graphics, you can express more complex ideas than is possible with static images. For example, motion graphics could be used to create an explainer video for a service to educate potential customers about what that service entails and how it actually works. Sales representatives and other professionals can use these as a tool to present complex ideas in a way that’s consistent and that potential customers are sure to understand, making them more receptive to a sales pitch.
Product explanations are another application of motion graphics for explainer videos. Here, motion graphics can be used to illustrate how a product works or to showcase specific features you want to highlight. This way, a sales representative can pull up an animated illustration of their product while they speak about it, helping customers better understand why they need it.
While these are some common ways in which we use motion graphics at Pixel Perfect Studios, the possibilities are actually endless. If you have an idea for a motion graphic that will help your business be more successful, we want to hear from you! Give us a call at (215) 568-8380, send an email to info@pixelperfect-studios.com or fill out our online contact form. We’ll listen to your ideas, look at any relevant files you may have, and provide a free quote for the project. Don’t sit still; take your logo and marketing materials into the 21st century with a motion graphic from Pixel Perfect Studios in Philadelphia!