Today’s online shoppers are more savvy than ever; when it comes to buying something online, they’re willing to put in hours of research before they make a decision. If your website isn’t showing them what they want to see, they’re likely to move on to the next one. At Pixel Perfect Studios, we work with professionals of all types to ensure their sites can hold the attention of even the most fickle online shoppers. One of the tools we use to achieve that goal is something we like to call the “Residential Exterior Configurator,” and while we initially developed it for use in the real estate industry, we have adapted this cutting edge technology to suit a number of other purposes as well. Here’s more about Pixel Perfect’s Exterior Configurator tool and how it can create some buzz on your website!
For Real Estate
When we initially developed the Residential Exterior Configurator tool, it was to help real estate developers showcase all the different configurations of their homes. Because these types of projects are centered around selling units in the pre-construction phase (as is the case with housing developments and other planned communities), using traditional photography is not an option. With the configurator, we were able to create a true to life 3D mockup of the property in question and give website users the ability to explore the various combinations of building materials and colors available, allowing them to see what their finished dream home would look like (click here for an example).
The web-enabled configurator tool can be accessed on any device, including mobile phones, tablets, and desktop computers, giving your website patrons the ability to instantly explore different options for style and finish, without having to leave their homes. Not only can this tool be applied to the exterior of a building, we can also take it inside, giving you the option to display multiple finishes, paint colors, flooring materials, or anything else you can imagine!
Other Applications
Of course, the configurator tool isn’t just for real estate; it’s so versatile that the only limit is your imagination. As an example, the configurator tool could be used to display color and finish options on almost anything. Imagine displaying your new line of athletic shoes and giving potential customers the ability to change the style and colors with a simple click. For custom cabinetry, the configurator can be used to display different colors and finishes, and even various options in door handles and hardware. These are just a few examples, so get in touch with Pixel Perfect Studios today to find out more!
With the entire web at their fingertips, online shoppers want to see a website with a little something extra. Pixel Perfect’s Residential Exterior Configurator tool can be customized to reflect your brand and our talented team will work with your web developer to seamlessly integrate it into your existing website. If you have an idea on how the configurator tool could work for you, give us a call at (215) 568-8380, send an email to info@pixelperfect-studios.com, or fill out our online contact form. We’re waiting to hear from you!