In today’s competitive market it’s crucial to make sure that your marketing materials are top notch. Those materials have to be eye-catching, engaging, and persuasive if you intend to captivate your audience with your product or property. This can be especially challenging in the early stages of development for those products and properties. Creating an engaging and appealing marketing strategy before your product or property even exists is tough. But it doesn’t have to be.
Renderings offer a unique opportunity to market exactly what you’re selling before it even exists. And with such photo-realistic results, they can be used even after the real thing exists and your audience won’t know the difference. But the opportunities that renderings offer aren’t limited to the ability to market your products and properties early on. They also provide the opportunity to gain an enormous competitive advantage:
Cost Competitive Advantage
Cost leadership is a competitive advantage involving the ability to produce a product or property that will be at a lower cost than other competitors. When creating new products and building new properties, a large portion of the budget is dedicated to marketing. By using renderings in place of expensive photography and videography, you can get more marketing materials with fewer marketing dollars. Being able to cut costs in any part of the production and selling structure enables you to lower the price of your products and properties without lowering the profit you make off of them. Renderings and animations are significantly cheaper than photography and videography and aren’t affected by the stage of production, the lighting or weather on the day of filming, or physical barriers.
Product Differentiation Competitive Advantage
A differential competitive advantage requires your products or properties to stand out in comparison to your competitors’. Using cutting edge technology to create photo-realistic renderings, animations, and 360 interactive tours can make that difference. Renderings build trust and enable prospective buyers to see exactly what they’ll get once the product or property is finished. No imagination required. Being able to see the exact finishes of a new home or the dimensions and specs of a new product adds convenience, trust, and excitement for your prospective buyers making your company more memorable.
Focus Competitive Advantage
A Focus Competitive Advantage often functions around focusing on the needs of your customers and how your services can improve their daily lives. House hunting and investing in new products can be a difficult and stressful process for many, especially if the products and properties don’t exist yet and require a healthy imagination to see the final product. By using renderings, animations, and 360 interactive tours, consumers can see the final version of your product or property from the comfort of their own home and more accurately compare it to the ideal product or property they set out to find. Providing renderings makes your buyers’ search for a new car or a new home easier. Now, your prospective buyers can relax knowing that they won’t be surprised when the final product or property is revealed.
Using colorful marketing materials are proven to increase engagement, brand recognition, and sales (learn more in our blog about the affects of color on buyer behavior here). Not to mention, interactive and virtual content drives sales and is an outlet consumers wish more businesses used (check out our infographic on the power of virtual content here). So, if you’re trying to captivate your audience and increase revenue, using renderings and animations is really a no-brainer.
If you’re ready to increase your competitive advantage with engaging marketing materials, contact us today! Go ahead and upload your project files here for a free quote!