With social media and video sharing sites dominating the digital marketing space in 2020, creating engaging video content should be your top priority. Unfortunately, traditional video carries a number of drawbacks that can make it infeasible for small businesses who don’t have a lot of time or a huge marketing budget. If you have a need for video content but you’re short on time and money, motion graphics could be just the answer you’re looking for. Read on for more info about motion graphics and why the team at Pixel Perfect Studios in Philadelphia believes they make sense for any marketing plan!
Motion Graphics vs. Animation
Simply put, motion graphics can be defined as digital images or graphics that create the illusion of movement. You may be wondering what makes them different from animation; the answer is more about style than anything else. Motion graphics can be considered an offshoot of infographics where motion, rather than formatting, can be used to convey information. Generally, motion graphics use a clipart style more so than traditional animation would.
Benefits of Motion Graphics
- Visually Engaging
A majority on online video viewers watch more than three-quarters of a video once they press play. That’s because we naturally want to see what happens at the end! You can take advantage of that innate human curiosity to keep your audience engaged with your content. With your most important information and calls-to-action in the first half of the video, it’s almost a certainty that anyone who watches it will receive the information you’re trying to send them.
- More Affordable
Both animation and live-action video can be expensive to produce. You could try to produce them in-house yourself (with disastrous results, most likely) or you can outsource it to a team of animators like the ones at Pixel Perfect Studios. Because motion graphics are usually made up of clipart and other existing intellectual properties, our animators don’t always have to start from scratch with motion graphics, which can translate to a lower cost for you.
- Quick to Produce
You need video content, and you need it now! There’s no time to wait for animators to finish your project or for live video shoots to wrap up. Once again, the ability of motion graphics to draw from existing art assets means that motion graphics can be produced much more quickly than traditional animation or live video.
- Versatile
Once your motion graphics are ready, they can be adapted for so many purposes. The animated logo you had made can also be used as an intro for your social media and YouTube videos. Put it on the header of your website for a little more visual pop. Motion graphic explainer videos also make great ads or they can even be used at trade shows and other promotional events. For a minimal investment of time and money, you can potentially come up with dozens of uses for your new motion graphics!
In the social media age, it’s hard to deny the power of video to keep a person engaged on your content. Lots of views can lead to increased reach, engagement, and exposure. If your content doesn’t maximize engagement, they simply won’t retain the information and they will lose interest. The good news is that you can have the video content you want without blowing a hole in your marketing budget. For a free quote on your motion graphics project or to inquire about other services like 3D rendering services, digital animation, virtual reality, and more get in touch with Pixel Perfect Studios right away! Just call (215) 568-8380, send an email to info@pixelperfect-studios.com, or head over to our contact page and fill out the simple online form.