When you’re marketing to the modern consumer, 2D just doesn’t do the job anymore. After decades of watching slick computer graphics in our favorite blockbuster films, we’ve gotten used to seeing eye-popping 3D images every day and it’s difficult for 2-dimensional images like drawings and photographs to have the same impact that they used to. At Pixel Perfect Studios, we’re on the forefront of using 3D rendering in marketing and we’re here to tell you that if you’re not using 3D graphics in your marketing materials, you’re likely to get left in the dust by your competitors. Here’s more about the benefits of incorporating 3D rendering into your marketing plan.
Catching – and Holding – Your Audience’s Attention
As we’ve already mentioned, 21st-century consumers are used to seeing 3D rendered images every day. From multi-million dollar Hollywood studios to your local used car lot, everyone is harnessing the power of computer graphics to capture the attention of their audiences. If you want to keep those eyeballs on your ad, you’ll need to do the same
Making Your Imagination a Reality
In many industries, like real estate development and manufacturing, it’s necessary to begin marketing something before you actually have a tangible product to showcase. With 3D rendering, if you can dream it, you can bring it to life! In the past, Pixel Perfect Studios has created 3D renderings and animations for real estate developers to show the potential of housing developments before a single brick was laid, and we’ve also helped inventors develop 3D rendered prototypes of their ideas so they could wow potential investors. No matter what you have in mind, 3D rendering can bring it into the real world!
Cost Savings
Traditional photo shoots, video shoots, and drawings can be expensive. For drawings, you’ll need to hire an artist. For photo and video shoots, you’ll need to scout locations, hire a crew, hire actors or models, plus a whole host of additional expenses that you probably didn’t even consider. With 3D rendering, you don’t need any of those things; all you need is a computer! The computers and software we utilize at Pixel Perfect Studios is all state of the art and has the power it takes to produce videos, static renderings, motion graphics, animations, and more, all at significant cost savings when compared to traditional photography, illustration, or videography.
Cross-Platform Utilization
Speaking of cost savings, when you use the same content across multiple platforms, you really get the most bang for your buck. 3D renderings can easily be adapted to a range of marketing materials, from TV and print ads to online videos and more! No matter what kind of marketing materials you need, 3D rendering will take them to the next level.
If you need marketing materials, you need 3D rendering! Located in Philadelphia, Pixel Perfect Studios has been creating custom 3D rendered images since 2013, so you know we’ve got the experience it takes to render your ideas in breathtaking 3D graphics. Give us a call at (215) 568-8380, send an email to info@pixelperfect-studios.com, or fill out our online contact form to get started today!