Everyone has heard of animations at some point in their life. Pixar, Disney, and a few others are quite famous for the animations they produce. While everyone’s heard of them, and most likely seen them, only some people have considered how animations can help sell products, whether it be furniture, technology, or real estate. That’s where we come in. Animations are an incredible and unique sales tool that allows you to show exactly what you want about your product to a huge portion of your target audience in one place – the internet. The online shopping opportunities available to prospective buyers are growing rapidly, and it’s time to put your product on the internet map.
Here are our top 5 reasons to love animations:
-
Animations are unique to renderings and photography in that it can show every angle and feature of your product or space. Whether you want to show every screw, lever, and button or every closet, molding, and faucet, animations have you covered. Angles and movements that would be otherwise impossible with photography are absolutely possible with animations. Want to take your product apart and put it back together to show its ease of assembly? Do it. Or how about guiding your prospective buyers through each room of a home? Animations can do that.
-
Not only can you show everything, but you can pick and choose how it gets shown. Unlike photography where the lighting and surroundings heavily influence the final outcome, animations can be customized to any environment and lighting scenario you choose. For home builders, the flow of a house helps add a little extra something when showing and selling a home. Animations give you the ability to customize that flow, so the house is shown exactly how you want it to be even when you’re not there.
-
You can also decide when you want to show everything. With rendered animations, you don’t have to worry about whether or not your project or home has been constructed. You can start visually marketing every aspect of your product or space months before it’s even built. This way, long development and construction timelines can double as marketing and pre-selling periods.
-
We’ve said it before, and we’ll say it again: Animations are unique. In an age where prospective buyers are hit with images left, right, and center, animations can set you apart by bringing your images to life. A little movement in your marketing campaigns can make a big difference. Animations are a rarity, despite the easy accessibility and low costs in comparison to videography. And, well, rarities stand out.
- By far, one of the best things about animations is the flexibility of use. Your prospective buyers can be from any geographical location in the world and still see your product or home if they have access to a computer. Prospective buyers can now see all of the advantages and features of your product or home without any restrictions of time or location. And now, hundreds of prospective buyers can view that information at the same exact time. Only so many people can crowd around a product display or fit into an open house, but the internet has a seemingly endless capacity. That’s an amazing sales opportunity.
A picture is worth a thousand words. That’s what they say, right? So, imagine how impactful 3,600 pictures would be. That’s the average number of images compiled for a 2-minute animation. They’ve been used to sell dreams and fairy tales for decades, now it’s time to let them sell your products and spaces.