A Breeze of Hope Foundation Utilizes Animation and Handouts to Increase Awareness
Overview
The Need: Create various materials to be used in online, television, and in person marketing campaigns to increase awareness about A Breeze of Hope Foundation and their mission to provide legal, social, and psychological resources to victims of sexual violence.
The Solution: Create custom animations and handouts to be used for television and online marketing as well as community outreach efforts.
The Benefit: Increased awareness about A Breeze of Hope Foundation’s mission that enables them to provide their services to victims of sexual violence in at-risk communities in Bolivia.
A Breeze of Hope Project is a non-profit organization established in 2004 to provide free legal, social, and psychological services to victims of sexual violence in Bolivia that hopes one day to extend its services to people all around the world. As a teen growing up in Bolivia, founder Brisa De Angulo became a victim herself, and when she sought help, she was subjected to threats and harassment from members of her community as well as local government and law enforcement. By founding A Breeze of Hope and reaching out to other victims, Brisa believes she can give a voice to a group of people who have been marginalized in her home country and give them avenues to pursue justice against those who have wronged them.
Members of A Breeze of Hope Project recently approached Pixel Perfect Studios about creating some custom animations and handouts that could be used in creating marketing and informational materials to increase awareness about A Breeze of Hope and the important work they’re doing. Pixel Perfect’s team provided animations, which were posted on various online platforms, and graphics, which were used in physical handouts and social media posts that could be distributed in at-risk areas to let victims know there is a safe place where they can get the help they need.
We spoke to Brisa De Angulo, founder of A Breeze of Hope Project to find out more about how her organization utilized the animations and graphics created by Pixel Perfect Studios.
What goals did you hope to achieve by producing handouts and animations?
We had two goals for our production of handouts and animations. First, we wanted to make information about our work easier to understand; Second, we wanted to make it easier for our supporters to share information about our work with others, whether in person or on social networks. With the type of work we do, the more people know about our organization, the more people in need we will be able to help.
How has your Foundation used the animations and handouts produced by Pixel Perfect? Have you experienced any results so far?
We have used our animations and handouts to share our work on social media platforms and on our website. While it is difficult to see any measurable results when our goal is to raise awareness about our mission, we are definitely getting positive feedback about the animations and handout. We really like what we’re hearing!
How would you describe your experience working with the Pixel Perfect team? Would you be interested in working with them again in the future?
Our experience working with the Pixel Perfect team has been wonderful! If we have a need for animations, renderings, or graphics in the future, Pixel Perfect will be the first crew we contact. We appreciate everything they have done for us!