Content marketing is a sure way to get your brand, ideas, services or products out in front of your most desirable customer base. Press releases, blog post and other text based content have once proved to be effective methods of building your brand and growing your business. However, it should be no surprise that in 2017, video marketing is king. Video marketing creates interesting, engaging (don’t forget, SEO friendly!) material that can easily be distributed on web sites, social media, and through email marketing.
To help get you started, here are three good reasons you should start building out your Video Marketing Strategy today!
- Builds Trust. Any company can claim they have a product that is “easy to use” or requires “very little clean up” but the best way to connect with your customer is to show them rather than tell them. A simple 3d animation demo or 360 product turnaround of your product can greatly increase your customers understanding and establish a bond. 90% of customers report that product videos help them make purchasing decisions, according to Forbes.
- Promotes brand awareness. Need a fun, creative way to bring awareness to your brand without the agony of actually stepping in front of the camera or the expense of hiring actors and a production team? 3d Animation can provide a captivating story of where your company began, the innovative efforts you’ve set for the future and everything in between. The marketing message does not need to be upfront, but the video does need to be entertaining and engaging.
- Reaches a bigger audience. The proof is in the numbers on this one. According to Hubspot, 92% of mobile video consumers share videos with others and according to Forbes about 1/3 of all online activity is spent watching a video! It should be no surprise that a using a video for content marketing is the quickest way to reach a larger customer base. In the real estate industry, a Virtual Tour or 360 interactive Tours posted on the listing of a property will receive 403% more inquiries than those which do not include video.
For more information on how PixelPerfect Studios can help you with your video marketing strategy, please contact us or email info@pixelperfect-studios.com.
PixelPerfect Studios is a full-service visualization and animation company specializing in 3D architectural renderings, animations, 360° interactive tours, and illustrations. We serve a wide range of clients in the architectural, real estate, and manufacturing industries and help them transform their imagination into a reality.