Real estate has always been big business and with tens of thousands of homes being sold every day in the United States, real estate professionals are constantly searching for new ways to get a leg up on their competitors. Over the past few years, virtual reality technology has gone from an expensive novelty to a mainstream technology that almost any American can access, and now professionals in the real estate industry (from agents to developers to architects) have taken notice. Here are a few of the many ways in which the real estate industry has used virtual reality technology to move units, saving time and money in the process.
Virtual Reality for Real Estate Agents
In the old days, real estate agents had to hit the streets in order to sell houses. Open houses, showings, and in-person meetings were just a part of everyday life. While virtual reality hasn’t completely eliminated the need for real estate agents to be present at house showings, it has certainly helped them save time, money, and effort, especially in the early stages of a sale.
Where in the past, an agent would have to personally show a house to dozens of potential buyers (something that could easily eat up several hours every day), they can now create a guided virtual reality tour that looks so realistic, it’s almost like being there. Not only does virtual reality allow real estate agents to conduct tours and showings without actually being present, it also eliminates the need for staging, with endless possibilities for furniture, appliances, building materials, and paint colors that can be applied in seconds using powerful 3D animation technology!
Virtual Reality for Real Estate Developers
Real estate developers often run into a dilemma in the planning phases of projects like housing developments and planned communities: it can be hard to get investors interested when you can’t show them anything concrete. For example, a developer may run into a situation where they’re dealing with an out-of-state investor or someone else who can’t physically be in the same room with them. Virtual reality makes in-person meetings obsolete! With virtual reality, you can create a true-to-life representation of a future building site and populate it with buildings, landscaping, water features, and more, all in photorealistic 3D graphics. Virtual reality enables developers to take the ideas in their heads and bring them to life so it is right in front of them. That’s something investors are sure to be impressed by.
Virtual Reality for Architects
Architects face a similar problem; before their building can start construction, they’ll need investors and the approval of a whole range of local officials who want to make sure any new construction fits in with the character of their existing communities. Virtual reality has allowed them to render their proposed structures in breathtaking 3D, easily showing investors, property owners, and government officials exactly what it will look like once it’s built.
As you can see, virtual reality has exploded in popularity for real estate professionals of all types, and it’s only going to become more popular in the future. Of course, virtual reality technology is here today, so if you want to harness its power to improve your sales figures or create realistic virtual tours, all you have to do is ask! Call Pixel Perfect Studios in Philadelphia today to get started. Our talented design team will take your ideas and help you render them in 3D graphics that look just like the real thing. Give us a call today at (215) 569-8380, send an email to info@pixelperfect-studios.com or fill out the convenient online form on our contact page. The future of real estate is already here; don’t let it slip through your fingers! Get in touch with Pixel Perfect Studios for a free estimate on your next virtual reality project.