Renderings are a great resource when you start marketing a product or property, especially if it hasn’t been built yet and can’t be photographed. But the return on your investment with renderings doesn’t end after the initial marketing phase. Renderings are versatile and can be reused throughout a product or property’s lifespan, helping you get the most bang for your buck.
Recycle
If your renderings are of a property that gets regularly rented, like an apartment, condo, or hotel, you can reuse your renderings each and every time that unit goes up for rent. Reusing your renderings means you don’t have to spend your time and money photographing the unit. Our photo-realistic renderings are meant to look exactly like your real-life property, so unless the property has changed immensely since the renderings were created, they should accurately depict the space year after year.
Update
Updating your property? We can update the renderings we created for you for a fraction of the original price. Once we’ve created the general structure, minor changes like wall color, kitchen finishes, or furnishing styles are simple updates that can make a big impact on your marketing materials without breaking the bank.
The same goes for products. If you’ve worked with us to create renderings or symbols for your products in the past and would like to update them with new finishes or slight design changes, we can easily and affordably make those updates so you can still use those renderings.
Animate
Bringing new life to your renderings is another great way to open new communication channels with your customers. 40% of customers wish that businesses used more videos to show products and explain their features (learn more about how videos affect customer buying behavior here). If you’ve worked with us on creating still renderings for your products or properties in the past, consider working these renderings into a video. You can either make your own video using the still renderings, or reach out to us to create the video for you. Depending on the renderings we created for you in the past (not typically available for illustrations or other 2D renderings), we can create engaging animations with the models from your previous renderings for a fraction of the typical animation costs.
Your renderings don’t have to be a once and done investment. Make sure you’re getting the full value of your renderings by reusing them when applicable, updating them when your property or product undergo a makeover, and making them more engaging by delivering them via animations or videos. Your marketing budget will thank you.
If you’d like us to update or animate renderings we’ve created for you in the past (or you’d like to get some renderings in the first place), send us a message on our Contact page here. Upload your project files to our Hightail site here for a free quote!