Today’s consumer is more media-savvy than ever before. With computers in nearly every home and smartphones in nearly every pocket, business owners must create engaging multimedia content if they hope to distinguish themselves from the rest of the crowd. Unfortunately, producing certain types of content, like video, can be expensive. That’s where motion graphics come in, and they’re revolutionizing the world of digital marketing. At Pixel Perfect Studios in Philadelphia, our talented team of animators produce eye-catching motion graphics every day and we would like to share some information with you about motion graphics, how they differ from traditional animation, and how you can make them work for your business.
What are Motion Graphics?
You probably already own some static graphic elements (your logo would be a good example) that you use in social media posts, ads, and other content. When we take those static elements and bring them to life, it becomes a motion graphic. For example, imagine jazzing up your logo by making it spin and dance around the screen. Now it’s a motion graphic and you can use it as the title sequence for a video or put it in the header bar of your website. When static graphic elements become motion graphics, it’s much more likely that they will capture the attention of a viewer and that they will remember your brand.
How are Motion Graphics Different from Traditional Animation?
When you hear about static images that give the appearance of motion, you probably think of animation. So how are motion graphics different from animation? The truth is that animation and motion graphics aren’t that different; it would be more accurate to describe motion graphics as a type or style of animation. The advantage of motion graphics for business owners (especially those who don’t have a huge marketing budget) is that they’re so versatile and can be produced much more affordably than traditional animation. Once you commission a motion graphic, you own it forever and you can use it for so many different purposes. Use it in your social media posts, on your website, in YouTube videos; you can even use it in TV ads and other, more conventional media. If you want animated graphic elements that give you the most bang for your buck, motion graphics are the way to go.
Your Own Custom Motion Graphics
If you think motion graphics have the potential to amp up your marketing efforts, you need to get in touch with Pixel Perfect Studios today. Our Philadelphia based team will set up a meeting with you where we will discuss your goals, your current branding, and what your motion graphics can do for you. Want to know more? Contact us by phone at (215) 568-8380, send an email to info@pixelperfect-studios.com, or head over to our contact page and fill out the online form. You can take advantage of the versatility and economy of motion graphics to improve your marketing outcomes; all you have to do is pick up the phone and call Pixel Perfect Studios to get started.