If you know anything about digital marketing at all, you already know that content is king. Right now, marketing professionals around the world are scrambling to produce engaging content and they’ve all found the same thing: content may be king, but videos are the kings of content. If you hope to make any headway with your marketing efforts, you’ll need captivating and stunning motion graphic video content that potential customers will love to watch constantly.
Unfortunately, creating eye-catching video content is easier said than done. It takes creativity, effort, luck, and one more thing – a budget. That’s right; to make quality live-action video content, you’ll need equipment, actors, writers, and the knowledge it takes to bring them together. But what if there was another way to create engaging video content that doesn’t break the bank? That’s where motion graphics come in. Here’s some information from Pixel Perfect Studios, a 3d animation design studio in Philadelphia, about motion graphics, how they can grow your business, and why you should be using them in your marketing plan.
What are Motion Graphics?
Put simply, motion graphics are elements like pictures, vector images, and text that are animated and combined with audio to create multimedia content. The best thing about motion graphics is that they allow content creators to make a large amount of content much more cost-effectively than shooting live actors. Motion graphics can be full videos or they can be smaller graphic elements like an animated logo at the beginning of a video.
How Can Motion Graphics Grow Your Business?
Whether you’re just starting out or you’re already established, it is your marketing that’s going to take your business to the next level. While you could spend a lot of money on ads, these days, it’s much cheaper and more effective to use the wide range of free video sharing and social media platforms to get your brand out there.
If you have a product to showcase, try creating an explainer video that will describe its features and how it works. If you’re doing video content marketing, an animated logo at the beginning of your videos will establish your brand consistently across your whole content library. Motion graphics posted on social media as videos or animated gifs have the potential to go viral and spread your name around free of charge! The possible applications of motion graphics are endless, so the only limit is what you can dream up.
Why You Should be Using Motion Graphics in Your Marketing?
Studies have already shown that multimedia content trumps both text and static images in terms of viewer attention and retention of information. That means that once they watch your video content, viewers will get hooked and be much more likely to remember you (and the information in your video). Because motion graphics content can be created much more affordably than other video content, it’s a great way for small business owners to break into the world of multimedia content creation on a budget.
If you are interested in harnessing the power of motion graphics for your marketing materials, Pixel Perfect Studios can help! Our talented team of animators and graphic designers can help you animate your existing intellectual properties (logos, infographics, etc.) or create entirely new graphics to use in your multimedia content. Call our Philadelphia office at (215) 568-8380, send an email to info@pixelperfect-studios.com, or fill out the online form on our contact page to get a free estimate on your project or to find out about all the other great services we offer.