In the smartphone era, consumers have become more interested in audio visual content as a way of getting information about the products they want to buy. These days, a static ad or infographic may not be enough to hold the attention of a media-savvy viewer, which is where explainer videos come in. Using one of these short videos, you can describe your company or product in just a minute or two by creating multimedia content designed to be shared on social media platforms, creating the potential for a viral movement that gets you noticed on a global scale with minimal effort. Here are a few more reasons why an explainer video could be the perfect way for you to ramp up your marketing strategy:
Explain Your Product or Service in Just a Minute
The point of an explainer video is to present sometimes complex information in a logical manner with a bit of punch and visual flair. If you’re offering a product or service that’s difficult to explain in just one sentence, an explainer video may be just what you’re looking for. An explainer video is like a having your own online salesperson who always stays on script and never leaves out any important details. By combining flashy, simple graphics with a straightforward explanation, viewers are more likely to stay engaged, and positioning your video on social media allows them to learn about your company while avoiding the unpleasant pressure of in-person sales situations.
Harness the Power of Viral Social Media
Speaking of social media, there’s no doubt that it will continue to be an invaluable tool for marketers in the coming decades. Not only does posting an explainer video on social media position your content in a public forum, it can also allow your video to become a viral sensation, giving you widespread exposure without costing you a dime on advertising. The most successful explainer videos are short and punchy, with simple graphics that can hold a viewer’s attention without being intrusive. With our high-tech equipment and talented staff, Pixel Perfect Studios can produce custom explainer videos that cater to your needs and customer base.
Search Engine Optimization
The algorithms that power the most popular search engines are constantly evolving and these days, they’re looking for organic social media engagement to decide which results get placed on the first page and which ones get buried. Putting your explainer video out there on social media platforms is bound to get you the engagement you’re looking for, and you can bet those search engine algorithms will take notice. Platforms like YouTube can end up being your most-trafficked landing pages when comments, likes, and shares give you a search engine optimization boost (all without having to spend extra money on advertising).
If you’re in the market for an explainer video, Pixel Perfect Studios should be your first call. Our talented team of animators and graphic designers can take your vision and turn it into an engaging, punchy explainer video ready to be posted on YouTube, Facebook, or any other platform you choose. The viral media revolution is here to stay; don’t get left behind, get your very own explainer video from Pixel Perfect Studios!