What dimension do you live in? For a long time, people got used to the idea of seeing things in two dimensions, at least when it came to print and video media. In the 1970s, 3D visualization began working its way into our collective consciousness. Since then, three-dimensional images have become the norm, and today, 3D visualization represents an enormous opportunity for anyone interested in creating eye-catching still images or animations. So what is 3D visualization and how can you use it to your advantage? At Pixel Perfect Studios in Philadelphia, we employ a team of talented graphic designers and animators who know exactly how to harness this powerful technology for the benefit of our clients. Here’s the scoop on 3D visualization:
Defining 3D Visualization
There are many terms used to refer to 3D images, and they can be used almost interchangeably. 3D visualization, computer-generated imagery, 3D rendering, and 3D graphics all basically mean the same thing: three-dimensional images or animation created on computers using 3D software. You have probably already seen some 3D visualizations today, whether it was in a video game, an animated cartoon, or even still images in print or online.
How 3D Visualization is Used
After 3D visualization was developed, one of its first uses was in animation. From the 1980s to the 1990s, computer-generated imagery in films advanced at a rapid pace, becoming more realistic and cheaper to produce every year. Today, 3D visualization is one of the most cost-effective ways to create video content without having to pay actors, purchase equipment, or arrange for filming locations. While Hollywood has certainly made extensive use of 3D visualization, there’s another area where this technology can be applied: marketing.
You’ve probably already seen many TV commercials and online ads that use 3D visualization. Indeed, 3D graphics are a great way to make video ads that are visually appealing and memorable to potential customers. Because it is so affordable to produce, 3D visualization isn’t just for the big shots. Even small business owners can create 3D video content to use in ads or other marketing materials.
3D visualization is also great for conceptualizing and developing prototypes, as well as showcasing existing products in photorealistic detail. Whether it’s a 3D product visualization, a computer-generated mockup, or a fully animated 3D product spin, 3D rendering is a great way to take the ideas in our heads and make them a reality.
The real estate industry has also found myriad uses for 3D visualization. Architects and developers can use computers to develop models of buildings in the conceptual phase or show investors how a new housing development will fit into the surrounding community. Real estate agents use 3D virtual tours to show houses without having to be there in person. Designers can even use 3D visualization to try out different building materials, furniture, paint colors, and more in an existing home or one that hasn’t been built yet.
3D Visualization for Marketing
No matter the size of your business or the industry you’re in, the team at Pixel Perfect Studios knows you can find an application for 3D visualization in your marketing plan. Even if you don’t have a lot of money in your budget for marketing, we think you’ll find that using 3D visualization is affordable for anyone. If you’re interested in finding out more about how 3D visualization can improve your marketing outcomes, get in touch with Pixel Perfect today! Call our Philadelphia office at (215) 568-8380, send an email to info@pixelperfect-studios.com, or fill out the online form on our contact page to get a free estimate on your project. 3D visualization can be a big marketing opportunity for you; are you prepared to seize that opportunity?